It's not how good you are, It's how good you want to be.

Book Introduction



Book NameIt’s Not About How Good You Are, It’s About How Good You Want To Be.

About the bookIt’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world,  for the talented and timid alike to help make the unthinkable thinkable and the impossible possible, first publication was 2003.

Author: Paul Arden

About the authorPaul Arden (7 April 1940 – 2 April 2008) was an influential author of several books on advertising and motivation including “Whatever You Think, Think The Opposite” and “It’s Not How Good You Are, It’s How Good You Want To Be” and a former creative director for Saatchi and Saatchi at the height of their advertising might.

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